Recomendation 3: Link to Shared Values

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The results of Miller & Prentice in 2016 concluded that using social norms and informing people of the behaviors or attitudes of their peers can instigate change in reducing harmful behavior. They also noted that a key success point in norm-based interventions is to link collectively beneficial behavior (environmentally friendly behavior) to shared values. In this case, this strategy would be applied to the environmentaly freindly behavior of reducing move out waste.

1) Collect information about what students think about shared values related to the issue of move out waste.

 Email students surveys that ask what they think about move out waste. For example, the consequences of the waste produced during move out. Also ask what they are doing about the situation of move out waste and how they handle or plan on handling their own move out waste.

 

2) Providing people with information about what their peers think or do can alter their personal position in a group, their understanding of group norms, and therefore may cause them to behave differently

Share the results of the survey with students. Thereby informing them of how their peers view move out waste and how they personally act in response to the issue. This links the collectively beneficial behavior of reducing move out waste to the shared values of a student’ peers by letting students see that others share the same opinions on this issue.

 

3) Remind students of results to reinforce the information.

Share results one to two more times with students to remind them. Preferably a week or two before each semester ends.

 

Refrences: (4)

Miller, D., & Prentice, D. (2016). Changing Norms to Change Behavior. ANNUAL REVIEW OF PSYCHOLOGY67(1), 339 – 361. https://doi.org/10.1146/annurev-psych-010814-015013

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